Hey, I am Dimitra.

I am a Product expert and multi-disciplinary executive. Operating as a (fractional/interim) Chief Product Officer (CPO) or Chief Product and Technology Officer (CPTO).

Specialised at early and mid-stage growth stage scale-up B2B SaaS or Marketplace companies.

Having over two decades of progressive experience in leading product strategy, technology innovation, and growth.
I have demonstrated proven adaptability to various industries, including
HRTech, PropTech, MarTech, DevTech and FinTech.

Specialised in steering companies through transformative phases, from initial start-ups to scale-ups and growth stages. I have a proven track record of executing successful international market expansions. Additionally, I have expanded product portfolios through new product launching and product acquisition.

My strengths lie in developing and implementing comprehensive product strategies. Always aligned with business goals, driving year-over-year
(YOY) growth through either product-led or sales-led approaches, and enhancing user experience.

Proficient in spearheading teams through complex transitions. This is evidenced by substantial growth of effective product and engineering departments in a short time, while successfully delivering on pressing business and customer needs.

I strive to foster cross-functional collaboration, effectively cultivate stakeholder relationships, and leverage data-driven insights for informed decision-making.

Being a continuous learner, I often fast-tracking my learning through short-term mission-critical assignments in interim or fractional roles. I aspire to leverage my extensive experience and strategic vision in product leadership roles.

I aim to drive product excellence and growth in dynamic and innovative companies.

Drop me a line

Extensive executive experience with scale-up companies, such as:

Stormy sea reflecting challenging market

A compiled list of Product Strategies

Product Strategy: Bold Strategic Moves

I wrote the first version of this article in the midst of the COVID-19 pandemic. Its subsequent economic impact was already on the horizon. It was a period of paying attention to the health of your employees, your customers, and your organisation. Did the strategic options changed since?

Read article

I’ve had the distinct pleasure and privilege to work with Dimitra for 7 months while she was our interim CPO. I have thoroughly enjoyed the level of professionalism, rigour, attention to detail, commercial nous and practical common sense she brought with her.

Dan Schonfeld Director of Operations & Corporate Development – Dext

I’ve learned some very valuable lessons from Dimitra as she was my CPO during the execution and launch of the most challenging product initiative in my career. Dimitra’s experience and expertise often brought me and the team the holistic perspective that was needed to work towards meaningful solutions.

Steef van Velzen Snr Product Manager – Harver

Dimitra has exceptional commercial awareness and is able to seamlessly marry business strategy with product technology, demonstrating a keen understanding of how these elements intersect for overall success.

Kenneth WijngaardeVP Marketing – Temper

What I find great about working with Dimitra is her ability to provide clear product direction and, at the same time, create the necessary conditions for the product team to succeed. She is able to succesfully ‘juggle’ and be on top of all different areas of product development: design process, industry trends, technical details, customer issues, go-to-market.
At the same time, she ensures that her team has the skills and the motivation to succeed.

Maria DouroukaSnr. Product Manager – VONQ

As a CPO she develops the product and drives innovation by creating and translating product vision into achievable goals. Her customer focus and mindset makes her very easy to collaborate with – always trying to solve the right problem in the most effective way in all aspects of Product Design. She operates at a strategic level with the ability to pivot and get involved even down to detail to ensure successful outcomes.

Love SootaluUser Experience Leader – VONQ & Temper